Whitehorse Gear

What they needed: Here’s a site that’s been developing rapidly since 1996. Since the dawn of the modern internet, when the name Amazon was still associated with a river in South America, this site has gone through monumental changes. Right now Whitehorse is based on the osCommerce shopping cart, but under the hood is a very customized package optimized for selling motorcycle gear as one of the big names in the industry.

What I did: I’m their team-of-one Webmaster (my full time job), plus I’m their Managing Editor. It might be easier and quicker to list what I didn’t do to this site. Hmmm… let me think for a minute…there’s nothing I didn’t do to develop, program, design, optimize, or otherwise create this one-of-a-kind (very busy!) website!